Client: Hanjin Global
Status: Completed - June 2017
Location: Ap Lei Chau, Hong Kong
Design Team: Peter Lampard, Norman Ung, Hazel Yuen Fun, Yo Mak
Description: Branding/Identity Design + Interior Design (430 sq.ft.)
DEFT was approached in early 2017 to develop the branding, identity, and interior design for a new tech-infused, Korean-style salon start-up: Hanjin , meaning "Korean-cut" in Chinese.
Taking reference to numerous K-pop music videos featuring an interplay of bold lighting and subdued tones and colors, DEFT imagined a new type of salon, with circular stations containing a dense variety of items necessary for day-to-day hairdressing operations.
French-manufactured Pure Paper Laminate was used to shape the blueish-green stations, while the 12 suspended 1.5m lights were custom-made using Barrisol fabric stretched over a circular metal frame.
At the back of the shop, a 3.5m tall black glass wall with one-way mirror effect separates the staff room from the rest of the space, allowing staff the privacy to rest while still keeping an eye on the shop.
A kiosk near the shop entrance allows customers to select their desired hairstyle from a variety of pre-selected images as well as pay by touch-screen. Behind the kiosk, a self service station allows customers the opportunity to self-style their new 'do and apply a variety of hair products.
![](https://freight.cargo.site/t/original/i/d1de2fd34e7fe5e6ecb64340855a8c18726d27d0b75e4200275c2fc7513344f1/G01A0252_o.jpg)
![](https://freight.cargo.site/t/original/i/9fe6db0f77d7e6fea09a71ee38abe31f4593c7a917c5589d81fbf770ff65b04e/G01A0246_o.jpg)
![](https://freight.cargo.site/t/original/i/af626ff171c2e93dc5b5b3f5b49e236134729e81c2cfb494c18733061ee2e196/G01A0138_2_o.jpg)
![](https://freight.cargo.site/t/original/i/abe0666aed0a5beb9d6fb3aa7751aba04621152d0c7c369564f4b0c5a18b145f/G01A0215_o.jpg)
The visual identity of Hanjin is centered around the circular form of the pinky rest found on the hairdresser's scissors.
With the pinky rest as the foundation, the circle became a dominant form in the branding and accompanying animations as well as the interior design.
![](https://freight.cargo.site/t/original/i/b5bb786ecc07265b146dc4eb9ae342dbc35e94f0a028a51ab3c1d44b58657c0f/pinup.jpg)
![](https://freight.cargo.site/t/original/i/0617c9ee4b122cbc6070a59dab77bfb9662dfb8d5c79defb28d1d07b9e2b7742/logo-03_o.png)
deft (dĕft)
1. (adj.) nimble; skillful; clever; showing art or skill in performing or doing
2. (n.) a Hong Kong-based interdisciplinary design studio.
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